, acting asdirect-c


Development of Regional Initiatives for Education and Culture

through Knowledge Transfer

The general objective of the training programme “Development of Regional Initiatives for Education and Culture through Knowledge Transfer” implemented by the Postmodernism Museum Association from Romania as a Promoter and Alexa Ritter Kommunikations und Kulturmanagement from Liechtenstein, acting as project partner, aims at developing the skills of professionals, access to the labor market encouraging the development of entrepreneurial initiatives and the dissemination of good practices in the cultural sector in Romania.

Accredited courses

  • Curator
  • Fundraising expert
  • Entrepreneurship skills

interdisciplinary trainings

  • eCultural management
  • Audience development in culture
  • Creative antrepreneurship

workshops: mentorships and mastermind

  •  for #creativejobs
  • for creative businesses


  • for cultural operators
  • for cultural workers

cultural debates

  • Contemporan approaches in intagible heritage
  • Creative jobs
  • Copyright

cultural networking

  • professional networking and knowledge transfer in culture

noii industriași, creativii

  • publication with study cases, barometers, interviews, academic studies

The platform ”Formare Culturală”, a strategic programme of PostModernism Museum, was initiated in 2012 and started in 2013 with trainings in cultural and creative sectors, followed by consultancy sessions and cultural networking meetings, unique in the creative cultural landscape. Since 2016, the platform has published „Noii industriași, creativii”, books including studies, opinions, research in cultural and creative industries. 2017 brought a new module of courses (trainings for community development through cultural projects), a research on creative professions and a permanent section of Online Resources. Also in 2017 Fromare Culturală has launched the module „Learning Remotely (LR)” through which it offers e-tutorials on different cultural professional topics. Since 2018 it has organized cultural debates on different topics of interest such as developing audiences through new technologies or copyright.

With the foundation of the „Kultur-Traverse” association from Alexa Ritter Kommunikations, competence, practical and theoretical experience in cultural management are bundled. Thanks to many years of work in various cultural institutions, the board members have a large national and international network. The „Kultur-Traverse” association sees itself as a network for cultural professionals and institutions in Liechtestenstein and beyond. More Information www.kultur-traverse.com

Choose your own cultural practice

Accredited training

You have to make time for this – the duration is between 40 and 180 hours lengh. We will be in Romania, in București, Iași and Timișoara.

Interdisciplinary training

Each of them will last for three full days, trainers will deliver them in Romanian or English. We will be in București.


The video tutorials will be in Romanian, 20-minute long and approaching one specific area of expertise in cultural management. Exclusively online.

Mentorship and mastermind

The sessions will address the need and will to begin and sustain a cultural business or project. We will be in Arad, Oradea, Brașov, Iași, Cluj, Sibiu.

Good ideas are not enough.

Nowadays culture is framed within the area of cultural and creative industries, due to the need for wide distribution and communication. Globalization in the market of cultural ideas has changed the mechanisms and roles of the artist, creator, producer, distributor and beneficiaries and has shifted much of the cultural creation and consumption into the digital environment. The interdisciplinarity of cultural domains redefines all creative genres, freeing them from the classical forms of understanding (fine arts, theater, music, dance, etc.) and adding them an important performative coordinate (performing architecture, perfoming food, performing arts, etc.).

Project funded through the EEA Grants 2014 – 2021 within the RO-CULTURE Program.
The EEA grants represent the contribution of Iceland, the Principality of Liechtenstein and the Kingdom of Norway to reducing economic and social disparities in the European Economic Area and to strengthening bilateral relations with the 15 beneficiary states of Eastern and Southern Europe and the Baltic States. These financing mechanisms are established on the basis of the Agreement on the European Economic Area, which brings together EU Member States and Iceland, Liechtenstein and Norway as equal partners in the internal market. In total, the three states contributed € 3.3 billion between 1994 and 2014 and € 1.55 billion for the 2014-2021 funding period. More details are available at: www.eeagrants.org and www.eeagrants.ro.

The RO-CULTURE program is implemented by the Ministry of Culture through the Project Management Unit and has as a general objective the consolidation of economic and social development through cultural cooperation, cultural entrepreneurship and cultural heritage management. The budget of the Program is 29 million euros. More details are available on: www.ro-cultura.ro